0 History of Adidas Sport Shoes

Adi Dassler, Adidas founder

Adidas, Who does not know this one brand of shoes? But, do you know the history of this footwear brand? Adidas historical journey began in 1920 by Adi (Adolf) Dassler in his mother's laundry room. At that Adi Dassler made ​​the project a small gym shoes. But unexpectedly, the project was able to produce sports shoes with high quality. Finally, in 1924, Adi Dassler and his brother Rudolf Dassler founded the "Dassler Brothers OGH​​" which later became the forerunner of Adidas.

Adi Dassler deeply committed to quality of footwear, he brings Dassler Brothers as a producer of high quality shoes, its products are used by legendary athletes for the Olympic period. Peak shoe Dassler Brothers fame was when Jesse Owen became the most successful athlete at the Berlin Olympics in 1936 by wearing shoes from Dassler Brothers.

In 1948, Adi and Rudolf decided to split up and each making its own brand of shoes. Rudolf makes brand shoes 'Puma' while Adi create brand 'Adidas.' Name comes from the name Adidas Adi Dassler by combining the first name Adi and the Dassler syllable last name of 'das' that being said 'Adidas'. Actually, the original name of Adi Dassler was Adolf Dassler, but the Germans more often the name Adolf as Adi. Because it is supported by advances in the field of broadcasting and television, adidas enjoys the benefits of sports events such as the Olympics or football, because their 3 stripes logo is easily recognizable from afar. He also mendafarkan 3 stripes logo as a trademark of adidas. 3 stripes were created so the foot is stable, but it ended up being a logo.

The use of the new Adidas logo used in 1948, when the two Dassler brothers split. Visually, the Adidas logo Adidas just a letter, with the name of Adolf Dassler shoes above and illustrated in the middle. With this brand, Adi Dassler made shoes reached a success, with claims trademark Adidas shoes in the arena of the world such as the Olympic Games Rome, Helsinki, Melbourne and more. At that moment the German soccer team won the football world by using Adidas shoes.

Adidas Logo Time by Time

In 1972, Adidas logo that changes by using the concept of 'Trefoil Logo', ie visual logo with three leaves strung. The concept has three leaves symbolize the meaning of the Olympic spirit which connects the 3 continents. Since then, Adidas became the official shoe used in Olympic events around the world.

Finally, after years of successful and experienced the vagaries of business development, in 1996, Adidas undergoing modernization by implementing the concept of 'We knew then - we know now' which describes the past successes and glory until now. While the new logo is a visual form of three blocks that make up the sloping hill that illustrates the strength, durability and future. From that time until now Adidas logo never change, and still prevail. Adidas is the most famous sport footwear brand in the world.